SENIOR CREATIVE
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sbd getting started guides

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South Beach Diet: Getting Started Guides

As part of the “Welcome Kit” new customers receive with their first order, we were challenged with explaining the first two weeks of a completely new diet plan to our customers.

Working within our print budget we had to get everything you’d need for your first and second week to fit within two 4-panel, roll-fold brochures. Collaborating closely with our lead copywriter, we organized the information across the panels in a way that was clear and organized. I experimented with new type treatments and graphic elements to create thoughtful focal points and a strong typographic hierarchy. This is the project that made me fall in love with working my design magic onto massive amounts of copy to make everything super easy to understand, while also creating a piece that was fun, exciting and visually interesting.

 
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